Welcome to Redesign Malaysia: For Better Broadband, For the Rakyat. - Internet, Broadband, Malaysia, WiFi, Wireless, WiMax, Streamyx, Jaring and more…

This website is an initiative to improve Malaysia’s broadband facilities. It contains a broadband coverage map, articles on Malaysia broadband, comparisions of internet service providers and feature articles.

Redesign Malaysia is an initiative to improve Malaysia's broadband internet penetration, quality and reliability.We aim to achieve this through the compilation of relevant news articles, allowing users to have a voice, enlightening consumers on the options that are available, providing comparative statistics on ISPs, as well as the production of special features and commentary.


It is designed to be a community effort, to utilize information and feedback from broadband users and potential customers across Malaysia. We also aim to gain cooperation from the various broadband players in Malaysia, as well as support from government agencies and regulators.


Currently, we are focused on the Klang Valley, however in time we aim to expand this initiative nationwide. Let's all collaborate - to make fast, cheap and efficient broadband available throughout Malaysia.



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by Josh Lim
June 22 2007 || 10:28 am

I used to think that Singaporeans get a better deal (compared to Malaysia) when it came to telecommunication services, as they were a country with double our broadband penetration, and better technology laid out (fiber vs copper), as well as better competition between companies.

However, it appears they suffer due to a monopoly as well.

Check out Consumers United Against Starhub Price Hike

Here’s an excerpt. Sounds a lot like what we’ve been saying too, strangely enough.

This is THE time we, the consumers, stand UNITED and send a strong message to monopolistic businesses and instituitions in Singapore, which constantly subject us to price hikes and unfair business practices.

These are the following reasons on where we stand and why YOU should sign on this petition:

1. Starhub’s terms and conditions are unfair and baised against the consumer. We should be allowed avenues to terminate the contract in the event of price hike, without incurring penalties.

2. New price hike should apply to new sign-ups only, and NOT to consumers with existing contracts.

I love this part in particular…what if we did the same to TMNet? :)

4. Finally, we urged all Starhub cable TV subscribers to continue paying the current rate for their subscribtion and ignore the price hike until Starhub has given us, the consumers, a satisfactory response to our complaints.

On the other hand here’s some good news. Malaysians note - our cable coverage for football is the best in the region. Malaysia (Astro) beats Singapore, Indonesia, & Thailand! Check this out - “Malaysian Sports cable TV Viewers Get Best Deal“. Thanks to IZ for the tip.

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How many of you here are bloggers? How many of you here use Streamyx? How many of you think broadband here needs a kick in the ass? Read on to find out how we can create greater competition in the ISP sector in Malaysia - and how we can give other smaller ISPs a marketing edge against Streamyx.

As some of you might know, me and the team at Josh Lim Ventures are responsible for this site , which campaigns for better broadband internet services here and advocates reform and competition. However, more recently, we’ve launched a blog advertising network, www.advertlets.com - an asian blog advertising network, which allows local advertisers to be heard over hundreds of local blogs. One of the most unique features to Advertlets is blog demographics, which we collect using a propietary polling system. That means, advertisers can choose which blogs to advertise on, segmented by the gender, age range and profession of each blog’s visitors. Despite a certain minister’s remarks, through our research and polling we have found that the majority of Malaysian bloggers are not unemployed women…but actually, female students aged 21-25. :)

Anyway, we’ve somehow managed to combine our interests of blogging and improving broadband here. In summary, we have launched a new service that would enable ISPs to compete against each other and target each others clients directly in online advertising, even with a limited budget. In short, it means for example, through our advertising system across blogs, Digi Broadband or Jaring for instance, could target verified TM Net users and offer a better deal to them. This is done through a system that display different ads across hundreds of Malaysian blogs based on users IP addresses (each local ISP is allocated a certain ISP range).

I would appreciate any assistance for RedesignMalaysia members in getting this out to the media, or the the attention of the ISPs. Please post these on your blogs too. We’ve done a lot of work on this - and we’re sure that this will be significant “ammunition” for up and coming ISPs who need to accumulate a good user base to be able to deliver good service. Thanks.

PRESS RELEASE: (For immediate circulation).
You can also download a Word version of this press release here.

Malaysia Deserves Better Broadband !
Two Malaysian tech startups, Advertlets.com & RedesignMalaysia.com declare war on bad broadband services, and provide marketing & advertising ammunition to competing ISPs.

Kuala Lumpur, 16 April 2007.

Advertlets.com, an online blog advertising network and RedesignMalaysia.com, a website which campaigns for broadband reform and improvement in Malaysia have launched the “Malaysia Deserves Better Broadband!” campaign.

To mark the launch of the campaign, an innovative advertising system has been created that allows local ISPs to target and advertise their services to verified users of competing broadband services - to more than 50,000 Malaysian Internet users a day.

The launch of the “Malaysia Deserves Better Broadband!” campaign is timely, as it is an avenue to drive the nation to get closer to achieving the target of 50% household broadband penetration by the year 2008, an aim of the Energy, Water and Communications Ministry and the Government through the MyICMS 886 Plan. Currently, the broadband penetration rate in Malaysia is only about 3-5% of the population.

The advertising system is distributed over hundreds of Malaysian blogs, under the Advertlets blog advertising network. Each computer accessing the internet has a unique IP (Internet Protocol) address, which can be used to identify the geographic location of visitors as well as determine what internet service provider they are using (Each ISP is allocated a certain range of IP adresses).

The system, which consists of an embedded advertising code on blogs and a sophisticated backend, then uses its database of IP addresses in Malaysia, and matches each IP to the appropriate Malaysian ISP (Internet Service Provider) to display relevant advertising. For example, if ISP X wanted to reach customers of ISP Y, they could choose to advertise with Advertlets, and the advertisements for ISP X would only be shown to those who are using ISP Y’s services.

Currently, the system can detect virtually every ISP in Malaysia : including TM Net, DiGi Internet Exchange, NasionCom, MaxisNet, Airzed, Time Telekom, NTT MSC / Arc Net, Jaring / MIMOS (MIX), CNX Solutions, EB Technologies, Bizsurf, and more. There are further plans to upgrade the system to be able to detect the location of potential viewers, to be able to target users of a certain ISP in Kajang or Kelana Jaya for example.

Josh Lim, director of Josh Lim Ventures, which is responsible for both Advertlets.com and RedesignMalaysia.com has this to say : “A lot of consumers are not aware that there are more services than just the incumbent broadband provider (TM Streamyx), due to the fact that the broadband market here is largely occupied by them alone. From the feedback we have received, a lot of people are dissatisfied with the speed and service quality of the Streamyx service, however, many feel that there is no where else to go. TM spends millions on marketing its Streamyx broadband service through online, TV, radio, outdoor advertising and print media. “

Mr Lim goes on to say: “However, through targeted blog advertising, even with a budget of a few thousand ringgit, the smaller ISPs can compete fairly in promoting their services to online users over hundreds of Malaysian blogs, and foster greater competition in the arena. That’s the beauty of targeted advertising – it reaches directly to the people that matter, and maximizes your marketing budget. “

He explains what is holding competition in the broadband area here back, and how it can be better for consumers and ISPs: “Smaller ISPs find it hard to compete with a company with millions of dollars to spend in advertising, and it is hard for them to sustain their business without gathering a sufficient number of new subscribers. Blogs are emerging as a formidable new media outlet for information, and we feel it is a great opportunity for us to help bloggers earn extra side income, as well as help ISPs to deliver better broadband to them. It is a win-win situation for all.”

He cited the recent competition in the prepaid mobile sector between Maxis Hotlink, Digi Prepaid and Celcom Xpax as a positive turn of events that has benefited consumers in terms of reduced prices and better services.

He says: “Malaysia cannot grow further as an IT hub without having better broadband services. We aim to spur competition in the broadband sector through providing this service, and start an ‘arms race’ that will benefit the consumers. We would love to see ISPs here compete to outdo each other in offering more coverage, better services and lower rates, as this is highly beneficial for consumers”.

Internet Service Providers who are interested in targeted blog advertising of their services in this manner are invited to check out www.advertlets.com for more information, or e-mail info@advertlets.com . Alternatively, they may contact Josh Lim Ventures through telephone at: 03-78049282, or by mobile at 0123119141.

About RedesignMalaysia.com

Launched symbolically on 31st August 2006, www.RedesignMalaysia.com is a private sector initiative that aims to improve the sorry state of broadband services here. It is the “ultimate initiative on broadband issues” in Malaysia, an independent project to educate consumers about the broadband situation in Malaysia. It features news on broadband related developments interactive coverage map detailing broadband options throughout the nation as well as a list of ISPs available in Malaysia. The website has been featured, and its founder, Josh Lim has been interviewed on The Breakfast Show on NTV7, as well as the cover story of NetValue 2.0 in The Edge.

About Advertlets.com

www.Advertlets.com is an Asian blog advertising network that launched on March 9th, 2007. Launched first in Malaysia, it has already signed up hundreds of bloggers, and currently, there are 1.4 million impressions available for advertising. Advertlets provides something truly unique to online advertising, through the use of blog demographics for individual blogs (Gender, Age Range, Profession), as well as targeted advertising which can be used to only target Malaysian visitors.

About Josh Lim Ventures

Josh Lim Ventures is the founding company behind RedesignMalaysia, Advertlets and Josh Lim & Associates. Believing in an interactive design style with substance, intelligence and an edge, they create impressive, highly functional websites incorporating rich-media technologies, with an aim on providing useful services to Malaysian internet users.
Previously, they have worked on projects for Proton, Cineleisure Damansara, The Manhattan Fish Market, Pernod Ricard (Chivas Regal & Martell V.S.O.P), The Malaysian Energy Commision as well as the websites for Malaysian celebrities Daniel Tan, Ferhad & Joanna Bessey.

Its principal, Josh Lim, a designer by training, is influential in the field of interactive design and the local tech industry, having co-founded doxob.com, a community for web designers as well as having been featured in The Star, Cleo Magazine, The Edge Malaysia & Singapore, TV3, Astro Ria & 8TV in relation to his work. He is also an active public speaker on the subjects of design and entrepreneurship, and last did a college speaking tour in conjunction with Nescafe Kickstart and MYC Magazine.

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Bernice Low writes on Tete-A-Tech on CNet a much needed, erudite explanation of the current situation that’s going on - TMNet promising unlimited bandwidth, but delivering much less. Although most of us here are probably aware of these issues, its good to have a more elaboration of opinion than the usual “TMNet sucks! Cheat ppl one!” sentiment.

And of course, addresses the whole lame duck argument that TMNet makes for bandwidth throttling - about Bittorrent traffic being illegal, therefore they are justified in blocking it. Interestingly enough, has anyone checked out Bittorrent.com lately? It’s looking less like a free for all piracy fest, and now has a level of legitimacy somewhere between Youtube and the iTunes music store.
Some quotes from the article: “Similarly with a telephone or mobile line. If it is used to harass someone (stalkers, heavy breathing, etc.), does that mean the service provider must be held responsible? “….”In short, it’s none of TM Net’s business what its consumers use their bandwidth and Internet connection for, because TM Net itself will never be made liable for any of those illegal activities.”

And on the issue of service quality:

Quote: “Here’s my theory on what TM Net is doing: It is generating profit or trying to do so by being as measly and Scrooge-like as possible with bandwidth, while charging the maximum public-tolerable amount for that same bandwidth.”
Which brings to mind a very real possibility: TMNet is committing fraud/misrepresentation to its customers.

Though thanks to the wtf inducing “best effort” clause included in every customers agreement, that kind of negates the possibility of legal action. Or does it?

So, what can we do about it, from a legal and consumer standpoint? Your suggestions are welcome.

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A question for all visitors. Assuming you had a budget of RM3.5 billion, and the relevant governing agencies working with you, as well as access to the media to influence the public (newspapers, TV, etc). Also assuming that you have power over the ISPs and can revoke their licenses, or penalize them.

What would you do to improve the following items?

  1. Broadband penetration in Malaysia.
    Currently at about only 2%.
  2. Broadband coverage in Malaysia.
    Affluent areas like Kelana Jaya & Bandar Utama are well covered…what about the rest?
  3. Broadband quality of service in Malaysia.
    Ever met a happy Streamyx user?
  4. Broadband service pricing in Malaysia.
    Shouldn’t it be cheaper than your household electricity bill?

And so you understand the situation, some statistics (PDF Format)

Household Internet Usage Survey 2005 (MCMC)
The National Broadband Plan (MCMC & KTAK)

And some of my thoughts:

  1. It’ll probably be best to start with a plan for the Klang Valley. Its where its most needed. Remember, dialup penetration throughout Malaysia is surprsingly, 14%.
  2. The more customers there are in a serviced area, the more the ISP profits. See this, and this (under the Business section).
  3. Should there be penalties for ISPs that fail to meet expectations? And how harsh should they be? The link provided deals with water issues. Broadband falls under the jurisdiction of the Ministry of Energy, Water & Telecommunications.
  4. Singaporeans can get 5Mbps at S$ 49.95 a month. Which is more likely to happen here, assuming that we have ISPs providing 5 Mbps packages: RM116.61 (currency conversion) for 5Mbps, or RM49.95 (dollar for dollar) for 5Mbps?

What do you think, people? Leave your comments - clicking on “comments”, think carefully, and then type away…

Josh Lim

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by andrewkhoo
April 17 2006 || 5:49 pm

“They see the pennies instead of the pounds, losing sight of the ‘pot of gold’ in the distance. They are interested only in making profits and protecting their investments, putting the future of the whole industry in jeopardy,” he said.

Read the full article at The Star Online Tech Central

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by andrewkhoo
February 14 2006 || 6:21 pm

Morten Lundal, DiGi’s chief executive officer, said DiGi wants to be ready to implement their 3G serivce in the shortest possible time.

“It will be a roll-out of innovative products and services designed to attract even the most discerning customer,” he said.

Read the full article at The Star Online Tech Central

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by Josh Lim
June 21 2005 || 12:00 pm

Besides its natural riches, Malaysian soil is also re-splendent with another commodity — vast lengths of communication fibre straddling the nation. However, while our natural resources are consumed voraciously, the underground communication fibre network lies largely bereft of users.

Confronted by a situation that faces many countries goaded by consultants to dig and lay fibre as a national imperative, the nation is now awash in fibre while a little more than just 1% of Malaysian consumers have broadband access.

Read more at TheEdgeDaily

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